The most awarded campaign of 2016, including two D&AD black pencils and the Cannes Film Grand Prix.

The campaign was used by the UN as a worldwide disability aid, as well as becoming part of the National Curriculum in UK schools.

“It celebrates ability and it will shift perceptions on a global scale”

- Sir Phillip Craven, IPC President

It was Channel 4’s most accessible campaign ever and changed the nation’s attitudes to disability for the better.