"Apple's latest video is so inspiring it might make you miss The Olympics a little bit less."
- TechRadar
Apple designs its products for everybody. Whether you compete on legs or on carbon blades, with full or partial sight, with wheels or without, we believe an athlete is an athlete.
During this summer of sport, we ran our own race, which bridges the gap between athletes with and without disabilities — racing side-by-side in a celebration of our shared humanity.
"Whereas typically disability is seen as a failure of the human condition, pieces like The Relay... choreograph the opposite point of view. In this film, disabled people are portrayed as world-class athletes. It's a befitting sentiment considering this year's Paralympics are soon starting in Paris."
- Forbes